This producer stage name and personal credo drives my creative toward inventive solutions for challenges with little wiggle room, like when working with big music artists—like Cardi B—who want a very specific sounding record, but “different from anything else,” and when working with federal, state and local governments with extremely strict creative guardrails and requirements. 

 

Over the past 8 years, I've lent my voice to a diverse set of brands aimed at reaching multicultural, LGBTQIA+, country, and mainstream audiences. As a creative lead on my longest-tenured project, Fresh Empire—a $150 million FDA hip-hop campaign —I navigated the most rigid of guardrails, roadblocks, and walls of client oversight. Within those confines, I quickly found room to grow some grass, plant some trees, and lead my non-hip-hop friends into the creative forest to explore and thrive.

 

I became an inspiring leader before I had the title, and forged the campaign’s way into otherwise unfathomable spaces, such as rap competitions, influencer partnerships, and fashion-related digital experiences that aligned with unyielding, marble-esque briefs. Creative salesmanship was required to ease the FDA into these unexpected yet award-winning spaces, and donning the unofficial hats of strategy, client services, production, and research enabled me to anticipate concerns and pivot on a dime.

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All the while, my 5-to-9 efforts in music persisted, and I would soon receive a music publishing deal with Universal Music Group as a producer and songwriter. 

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Exploring an array of creative territories unlocks a cosmos of possibilities for each project. I eagerly await the moment our creative stars align, and when they do, I'll see YOU in the forest.

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-Kid